A case study linking employee needs satisfaction and organizational capabilities to competitive advantage roger hallowell this article. Southwest airlines in baltimore supplement case solution and. Southwest airlines had its first flight on june 1st 1971, in 1986 the company began gaining much notoriety and built a multimillion dollar training center for flight crew. Culture, values, and operating practices overview in 2010, southwest airlines was the market share leader in domestic air travel in the united states. Provides windows into southwest s strategy, operations, marketing, and culture. Southwest airlines 2016 case study by laurel denney on prezi. Southwest airlines case solution, southwest airlines case analysis, southwest airlines case study solution, introduction southwest airlines was established in 1971 in texas and it is presently the market share leader in domestic air travel in the united states an. Southwest airlines case solution and analysis, hbr case. Box 36611 dallas, texas 75235 214 7924000 proxy statement for annual meeting of shareholders to be held may 21, 2020 general information this proxy statement is being furnished in connection with the solicitation of proxies by and on behalf of the.
Ontime performance for airlines and airports and top 20. This company has 35,499 employees and it runs over 500 boeing. In 1988, they were first awarded the best on time record, baggage handling, and fewest complaints, which was a huge milestone for the company. The crew conducted an emergency descent and diverted to philadelphia. The development of the lowcost carriers business models. The foundation was laid with strategic initiatives that.
Case study analysis of southwest airlines 1 southwest. Southwest airlines case study free download as powerpoint presentation. October 25, 20 a case study on southwest airlines 1 group 10, section a, 1st. Southwest airlines case solution,southwest airlines case analysis, southwest airlines case study solution, introduction southwest airlines was established in 1971 in texas and it is presently the market share leader in domestic air travel in the united states an. Best known for top notch customer service and flexible options for customers, southwest continues to be a favorite amongst those who travel by air. After almost thirty years of service, southwest airlines has emerged as one of the. Southwest s first international flights began when some of airtran s international flights were rebranded as southwest flights in 20. Find the latest company news, read the southwest blog for updates, and find answers to travel questions in our. This posting is about the stanford university, graduate school of business case study focusing on southwest airlines as an example of leveraging human resources into a distinct competitive advantage. Southwest airlines case study southwest airlines airlines.
Southwest airlines in baltimore supplement case solution. Case 20 southwest airlines strategic management scribd. To make the acquisition a success, the company would have to integrate a workforce of more than 8,000 and new markets that included nonu. Through this partnership, southwest airlines celebrates 2020 as a very important year for promoting womens economic empowerment and gender inclusion for the achievement of global equality and. Provides windows into southwests strategy, operations, marketing, and culture. View homework help southwest case study from mktg 5302 at wayland baptist university, plainview. Another reason why the southwest airlines case study seems to have legs is the fact that it keeps getting better each time it gets retold. A major internal challenge for southwest would be managing its acquisition of airtran. Debris from the failed engine damaged the fuselage, causing rapid depressurization of the aircraft after damaging a cabin window. The case discusses about the journey of kingfisher airlines and the reasons behind the downfall the company has been going through in the current times. From 1991 to 1993, southwest had increased its market share of the critical west coast market from 26% to 45%. Here is the swot analysis of southwest airlines co. The airline was established in 1967 by herb kelleher as air southwest co.
Southwest airlines case study by morteza javadinia. Case 20 southwest airlines strategic management free download as word doc. In the end of the paper, we have conducted a detailed research, based on a questionnaire, on the company that has implemented for the first time the lowcost carrier model. Southwest case study southwest case study jessica williams. Southwest airlines prohibits any and all types of discrimination against a qualiied applicant or employee on the basis of.
In 1994, both united airlines and continental airlines launched lowcost airlineswithinanairline to compete with southwest airlines. Trust us implementation issues we seek amuse, surprise, and entertain. Swot analysis of southwest airlines southwest airlines swot. No delays in cusot mer servci e for southwest airlines. Pdf much of this case is devoted to a description of southwests history and its unique, lowcost strategy.
Other airlines made it possible to purchase tickets online. Aug 26, 2009 southwest airlines case study by morteza javadinia. Following record years in 2014 and 2015, 2016 was another record year. Southwest the people who work here dont think of southwest as a business. Disability discrimination and workplace accommodation policy. With nuance, southwest airlines maintains superior customer service during flight cancellations. Overview of the company southwest airlines based in dallas was founded in 1967 by rollin king and herb kelleher.
In may of 2011, southwest acquired airtran airlines, and. Braniff, trans texas later texas international, and. Southwest airlines also provides other reasonable workplace accommodations as required by law or. According to christi mcneill, social media manager at southwest, online and social media is expected to set the pace in terms of its overall communication efforts. Southwest airlines operations a strategic perspective. Southwest airlines case analysis by zach morgen on prezi. Southwest was incorporated in texas and commenced operations on june 18, 1971 with three boeing 737 aircraft. Rollin king and herb kelleher founded southwest airlines on june 18, 1971.
It is remarkable that we were able to sustain, and in some cases, improve upon the dramatic results achieved in 2015. Review the 2014 case study, southwest airlines operations a strategic perspective, from your readings this week. Pdf on jul 1, 2012, cristian berrio zapata and others published engineering and strategy. Smaller companies like jetblue and allegiant were pressuring southwests costadvantage and lowfare focus. The revenues can be affected in case of rising fuel pricing resulting in the reduction in passenger traffic. Southwest airlines corporation tennessee research and creative.
Smaller companies like jetblue and allegiant were pressuring southwest s costadvantage and lowfare focus. Southwest airlines is over dependent on passenger revenues which contribute over 93% of its revenues. Describe southwest airlines strategy and process, and then respond to the following questions in view of your knowledge about expanding capacity. Keywords with nuance, southwest airlines maintains superior customer service during flight cancellations. Herb kelleher, ceo at swa, one of the 10 less paid ceo in dallas southwest refers to it self as the love luv airline 4. Southwest airlines focuses on providing pointtopoint services instead of hub and spoke system which most airlines follow. Southwest airlines presented by pujara pratik modi vicky moriya hasanabbas kalor chetan chuhan aanad. Pdf solved case study of southwest airlines from strategic. Southwest, which was incorporated in texas, commenced customer service on june 18, 1971, with three boeing 737 aircraft serving three texas cities. Gary kelly clicked the ding icon and smiled as the laptop screen filled with the familiar. In 20, southwest airlines southwest, the once scrappy underdog in the u. Weaknesses in the swot analysis of southwest airlines. If the inline pdf is not rendering correctly, you can download the pdf file here.
Its first flights were from love field in dallas to houston. Further, additional information regarding both companies was obtained. During this period, southwest further expanded its service to the south and northeast part of america. Andrew inkpen southwest airlines you are now free to move about the country.
Southwest airlines is the largest airline measured by number of passengers carried each year within the united states. Title southwest airlines to discuss first quarter 2017 financial results on april 27, 2017. Southwest case study jessica williams mktg5302 vc01 july 20, 2014 table of contents executive. Culture, values, and operating practices case 20 teaching note southwest airlines in 2010. By volume, they are the largest domestic carrier, they transported 106 million passengers last year. Hong kong airlines, a new entrant to the top 20, has moved considerably up the rankings with otp increasing from 74. It is also known as a discount airline compared with its large rivals in the industry. Inkpen and degroot in their case for thunderbird, the airline industry operated on the basis of two distinct. Case 20 case 20 teaching note southwest airlines in 2010. Former southwest employee accuses company of extreme race. Although hit with economic restraints as well as stiff competition, southwest was able to overcome and continue to provide exemplary service to customers. On december 20, 1997, southwest airlines ranked first on fortune magazines 100 best. Enhancing service at southwest airlines tuck dartmouth college. Southwest airlines flight 80 was a boeing 737700 that experienced an uncontained engine failure after departing from new yorklaguardia airport en route to dallas love field on april 17, 2018.
Southwest airlines corporation in 2001, southwest airlines corporations southwest yearend results marked 29 consecutive years of profitability. It is one of the major domestic airliners which provides carrier and transportation service. In 1994, both united airlines and continental airlines launched lowcost airlines withinanairline to compete with southwest airlines. On december 20, 1997, southwest airlines ranked first on fortune magazines 100 best companies to work for in america list.
That sentiment is carried throughout southwest airlines, and has become a key factor in its generation of online content. Considers how southwest had developed a sustainable competitive advantage and emphasizes the role. United airlines acquired continental airlines in 2010, and the two companies began joint reporting of passenger traffic in 2012. Sep 15, 20 southwest the people who work here dont think of southwest as a business. Executive summary southwest airlines has become a leader in the airline industry. Title southwest airlines cargo adds to trophy case. Southwest airlines case study human resource management. Southwest and plaintiffs as defined herein at paragraph 12, both individually and on behalf of a settlement class as defined herein at paragraph 22 of purchasers of. Southwest airlines begins service to dal, sat, and iah.
908 553 43 185 344 1471 176 1243 649 1501 566 339 1411 405 176 252 424 1151 1641 756 216 257 1020 949 450 891 57 743 1490 1232 235 355 268 562 569 606 1398 1065 71 13 462 1253 765